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  Planning. Our first step in an optimization project is to conduct an extensive audit of our client's website. We'll uncover any existing obstacles that may hinder the site's visibility in organic search results. Next, we determine which of your keyword phrases will best convert into inquiries.

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  Content Optimization. Based on our audit, we begin our tailored solution for your site. Our optimization process is performed in strict compliance with search engine guidelines so as not to risk severe penalties that negatively effect your site's rankings.

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  Link Optimization. Google's Panda update made link building a delicate task. Do it wrong, and your site could suffer. We continually change our link building strategies to keep consistent with what's acceptable: relevant, meaningful, and content-rich incoming links.

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  Ongoing Maintenance. We're a member of your team. Search engines change their ranking algorithms over 100 times per year. Once we've completed the optimization of your site, we can continue to monitor your ranking over time and make adjustments as needed.

Search engine optimization (SEO) refers to the family of techniques designed to improve the ranking of a website with search engines. SEO work is often grouped with search engine marketing. The search engine optimization industry can be broken down into two camps or methods: "white hat SEO" (techniques approved by search engines such as growing content and improving site quality) and "black hat SEO" (tricks such as directory spamming and cloaking). White hatters (like ourselves) believe in using only publicly approved techniques to ensure that their clients are never blacklisted by search engines; while black hatters believe that SEO is an attempt to manipulate rankings, and that the particular techniques one uses to rank well are irrelevant. We never use clandestine, “black-hat” techniques that may yield quick results but in the end may negatively impact your rankings.

• Our mission is to help you reach your target markets by optimizing your internet presence.
• Think of your website as your best salesperson. We'll get “her” out there to sell your product.
• By utilizing search-engine sanctioned methodology, our optimization tends to remain consistent and effective over time.
• We believe SEO should be used to drive traffic to your home page, where a call-to-action provides you with qualified leads.

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  Keyword Density, Prominence, and Proximity Explained What does it all mean?

  When writing body copy for your website’s home page, it’s important to keep three things in mind. By now most anyone who is working on optimizing their website for Google and the other search engines knows that excessive placement of the keyword phrases for which they are optimizing can hurt their... »more
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  Writing Effective Anchor Text For SEO Here's what to keep in mind!

  Anchor text is the actual human readable text of any link on a web page. We’ve all seen the worst example of effective anchor text, the clickable Click Here. A link that simply reads “Click Here” tells the reader (and more importantly, a search engine) nothing about what that link is about. »more
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  Page Load Speed Now a Metric in Search Does your page load fast?

  While most everyone knows by now that Google is (in 99-percent of cases) no longer penalizing duplicate content on web pages, on April 9th Google announced it would begin measuring page load speed and use it as one factor in its search algorithm. Google’s studies have shown that when a site responds... »more
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  Don't Underestimate the Value of a Great Title Tag It's Crucial for SEO Success

  One of the basics in Search Engine Optimization (SEO) is the content of a website’s TITLE tag which end up being displayed in the top-most bar of a browser window when someone is looking at your site. The tag is given significant weight by search engines in their effort to figure out exactly what a site is about. »more