According to the Search Engine Marketing Professional Organization (SEMPO) 83 percent of corporate advertisers plan for search engine optimization (SEO or organic search), and 80 percent plan for Search Engine Marketing (SEM or pay-per-click) in their 2007 search budgets.
We've set out to help individuals and small companies with their SEO and SEM requirements, but assist in a different manner than most.
That's the premise under which we work. You see, we've discovered that most of our clients know a bit about what we do, but unfortunately, the challenges presented by the major search engines are a moving target. Most clients really just need to have their sites evaluated from the standpoint of what's working today in SEO and SEM. If you're willing to take our advice and implement the steps we suggest, you should see an increase in traffic to your web site.
We used the internet in its infancy to show our portfolios to potential clients without having the expense of Federal Express charges both ways. In that sense, our web site was a passive portion of our overall marketing plan. It quickly took on a very active role in our marketing scheme the moment search became more and more a method clients used to find photographers.
From that time forward, we worked very hard to have our web site come up on the first page of organic results of both Google and Yahoo search engine results pages or SERPS.
By keeping current on rapidly changing search technologies we've always succeeded in achievingour goal of being in the top five results for the search terms we've desired.
In a nutshell, we'll share our knowledge, knowledge that's up to the minute; for example, did you know that Google now entirely disregards the "KEYWORDS" Meta-Tag? We'll also utilize the latest tools available to help you determine what changes should be made to your website to help your chances in achieving a higher position in the search engine results pages.